How Do Social Casino Games Monetize? They monetize  like most mobile gaming verticals  through in-app purchases and in-app advertising. But as the competition in the market grows, many app publishers are looking to diversify their monetization stack by introducing more types of advertising into their app.

Social casino games include online games that mirror real-life casino games such as poker, slots, roulette or jackpots but don't offer any financial winnings. For example, advertisers can run ads that offer the opportunity to win coins  as long as the coins don't have any monetary value.