Also, this year they are coming up with a lot of integration ideas for brands which they are trying to 📉 monetise," he said.

Like the show, Xiaomi India has been touching millions of hearts in its 9 years of journey in 📉 India.

Said Vishal Shah, Managing Partner, Essencemediacom India, "KBC is a big show as it brings Amitabh Bachchan and has consistent 📉 sponsors like Asian Paints, Cadburys and Ultra Tech.

Association with this show makes the brands a household name.

Launching the show, Sony 📉 in a statement said, "The perfect amalgamation of knowledge and entertainment, megastar Amitabh Bachchan hosts this reality show with elan 📉 and gravitas.