The AIM-listed business, whose Nordics and Latin America-facing brands include Bet90 Sports, said online gambling pioneer Blandford will begin his 🔑 work with immediate effect.

Blandford, who founded Sportingbet in 1998, also serves as the chairman of both Gambling() and FSB Technology.

Ronny 🔑 Breivik, interim executive chairman of B90, said: “Mark has pioneered the development, financing, and monetising of digital Pay2Play entertainment companies 🔑 over the last 15 years and having worked with him previously at Sportingbet, I am extremely pleased that he has 🔑 invested in B90 and has now agreed to become a strategic adviser to the company. His experience, advice, market insight 🔑 and knowledge, as well as his network of contacts, will be invaluable to us as we embark on the next 🔑 phase of our growth.”

Mark Blandford

Blandford said: “B90 is determined to make more use of the opportunities afforded by its listing 🔑 on the AIM market, particularly as it is one of the few stock market-listed online bookmakers and gaming companies on 🔑 that market at present. I look forward to supporting Ronny and his team in identifying and monetising these opportunities.”