UEFA has announced the signing of a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa 1️⃣ League and the newly formed UEFA Europa Conference League, for the next three seasons (2024-24).

Speaking of the partnership, UEFA marketing 1️⃣ director, Guy-Laurent Epstein, said: “We’re delighted to have secured bwin as the first ever Official Sports Betting Partner for one 1️⃣ of our competitions at Official Partner level.

“The partnership with bwin allows UEFA to engage more openly with the sports betting 1️⃣ sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.

“bwin is the 1️⃣ world leader in responsible sports betting with a rich and long-standing tradition of partnerships in football, supporting clubs, federations and 1️⃣ competitions worldwide.

“Their vast experience with sponsorship activations will be an invaluable contribution for both competitions.”