There are several reasons why bet365 accounts can be restricted, including matched betting, unreasonable betting behaviour, GamStop (self-exclusion), and exploitation of bonuses.
For example, Bet365 was taken to court for refusing to pay over 1 million in winnings to a horse bettor in Northern Ireland in 2024. The company refused a payout of 54,000 to a customer in England in 2024, a case which was still ongoing in 2024.
Apple has announced that it will only allow gambling apps native to iOS to be hosted in its App Store, giving operators until September 3 to ensure their products comply. They have made several changes in the App Store Review Guidelines, especially to the Design Section.