Participants taste wine blind and try to guess grape variety and region of production following clues from the host. Players bet on their choices using the chips and the board styled as a casino table. The one left with the most chips wins.
Blaze, which claims to have more than 40 million users, is operated by Prolific Trade NV, but not all the names behind the company are known. Through a shared address in Curaao, there's a link between it and Trustmoore Curacao, which is ultimately owned by eMoore N.V.