In late 2024, Aposta Ganha, a Brazilian sports betting company, made headlines by signing a three-year deal worth R$100 million 📉 to sponsor Clube Atlético Corinthians Paulista, a popular football club in Brazil. This move marked a significant shift in the 📉 company's marketing strategy, as they had previously focused on smaller, local sponsorships. The partnership aimed to increase brand visibility, attract 📉 new customers, and expand the company's presence in the Brazilian sports market.

Background

Implementation

Insights into the sponsorship activities

Aposta Ganha effectively used social 📉 media and storytelling to present their brand offering, capitalizing on the Corinthians' faithful fanbase and resonating with customers through carefully 📉 crafted messages. By providing engaging experiences for supporters and valuably enhancing stakeholder satisfaction and perception, market expansion and strengthening its 📉 presence in Brazil's sports wagering arena was bolstered significantly. High brand relatability resonated and stirred a permanent effect on sport 📉 fan emotions.